How to Track “Everything” and Lose!

The Desert of Arizona
Cloudy 65 Degrees – 2:11 p.m.

Whoever recommended you track “everything” in your business never tried it for any serious length of time. From my perspective, any rational individual would quickly realize it’s just not worth it.

But there’s an even more serious issue with going down this road, over and above the impracticality of the whole thing:

If you insist on tracking “everything” in your business, you’re only going to build a business using models that can be tracked.

And this is a big mistake.

I’ve worked with the media platform model for quite a few years now. I’ve built my own. I’ve built complete systems like this for private clients. And I’ve lost count of how many I’ve built in concept for others.

The best description I have for this model is INDIRECT MARKETING.

You do this, you do that, you sprinkle a little here and there and KAPOW! customers and clients show up.

The media platform model is basically allowing you to build REAL relationships at scale. Good luck tracking that!

How do you track a relationship? That kind of degrades the whole value of the thing from the get go.

For me, I track pretty much ONE thing and one thing only. “Am I sending this daily email to more and/or better people today than yesterday?”

If I can answer YES to that question enough days in a row, everything else takes care of itself.

But this isn’t about right and wrong, this is about CLARITY and the lack of it.

Just like you have to know who your buyer is, you have to understand what TYPE of business you want to build.

If you are trying to track “everything,” you might end up building the wrong business for you!