Sticking Around

Mountains of Arizona
Clear 61 Degrees
3:59 p.m.

The other day my friend sent me an email from a client explaining that she had followed them for the past 7 years and was excited to finally move forward with one of their offerings.

7 years.

I know there are a lot of business books that offer blueprints and plans and strategies and frameworks for blasting off to success.

Want to hear my plan for success? It wouldn’t really work in a book. It’d only be one page long!

But it’s the truth as far as I can tell. Here’s the secret:

Stick around. You figure the rest of it out.

  • Sometimes you figure out you’re in the wrong business.
  • Sometimes you figure out you’re offering the wrong thing.
  • Sometimes you figure out you’re offering the right thing to the wrong people.
  • Sometimes you figure out that you haven’t figured anything out yet.

Whatever it is, you figure it out…eventually.

But you don’t figure it out if you don’t stick around long enough to do it.

All of the success stories you hear about other people, while they make great podcasts, none of them have anything to do with you.

You can spend your time listening to their secrets or you can actually invest your time discovering your own.

Only your discovered secrets will impact your life in any meaningful way.

Just stick around and keep trying.