Mountains of Arizona
Hot 86 Degrees
3:04 p.m.
I used to read a lot of books about time management. It’s pretty exciting to your “little me” brain. That thing gets a hold of those books and, WOW, it dreams of what the future could be like once you actually start managing time! It would be in control!
Eventually you realize that managing time isn’t the issue and managing you IS the issue.
But if you dig even deeper than that, you eventually run the risk of really getting to the truth.
The truth about what you actually want to do and what you don’t want to do.
We could call it, “TRUTH management.”
I could buy some time management courses about how to get everything done in a day I need to get done.
It’s a long list! Advertising, writing, client work, planning, strategy, building things.
How do you fit it all in?
I don’t. Because I’m not really interested in subscribing to the current definition of what “business” is supposed to look like.
Me working from 8-5 like a robot isn’t success.
Me being unavailable for LIFE for 8-10 hours a day because I’m “working” isn’t for me.
Is it possible to write a single email per day and actually have that power EVERYTHING in your business? Can you thrive with that as your primary driver?
That’s a challenge I find interesting.
But there’s little need for time management there. Writing an email like this one takes about 20 minutes.
A lot of folks say there isn’t enough time.
I think we’ve been trained to think and feel that.
There’s a lot of time. Too much time, actually.
If there wasn’t too much time, we wouldn’t freely invest so much of it into things that don’t matter to us or things we actually hate doing.
We’d just STOP, because time would be short.
But we don’t. We do it for 10, 20, 30 years before we make a change.
People in jobs do this.
Entrepreneurs do this.
“Successful” people do this.
Had I read a “truth management” book all those years ago, I might have saved myself a lot of time figuring this out. I had to take the slow road. So be it.